Azora Threads
Azora Threads is a clothing brand with a focus on sustainability and a handmade, unique quality.
Azora Threads was my semester-long senior project that combines my passions for sewing and printmaking with graphic design and photography. Creating a design that aligns with my other interests was highly motivating, and I wanted to create a brand that would interest real-life consumers.
All garments are hand-sewn by me or existing garments upcycled with cyanotype prints of my original designs. All materials used for totes and tops were fabrics from yard sales and thrift stores in an effort to repurpose materials that may have otherwise been thrown out.
The Process
The final logo is my hand lettering drawn with Procreate. After many iterations using funky typefaces, I felt that the hand-lettered route would be the best way to stand out from competitors and make something custom, which aligns with the idea behind each piece of clothing being one-of-a-kind.
A large part of the process aside from the actual making of the clothes was product photography. Luckily I had access to models who were the demographic I was aiming toward— adolescents from late high school to early college age. I was able to get a large range of photos and for all of them I photoshopped a stock image of the sky for the background to play into the name Azora, which means “sky blue”.
The Final Product
This branding includes a logo, the garments themselves (cyan t-shirts, tops, and tote bags) with tags, shopping bags, buttons, a prototyped website, and Instagram mockup. When displaying this project at my school’s final BFA show, I even gained a few new customers who bought my clothing! To me, this was a measure of success for my brand.
Website Prototype
The website was made in Figma as a prototype and ran through WAVE’s Web Accessibility Evaluation Tool to ensure accessibility. I did some user-testing using classmates, family, and friends to click around the prototype which showed me which parts needed improvement- for example, some users thought that the gif was a button but it didn’t originally lead anywhere, so I made this an additional button in the final.
Illustration that served as one of multiple t-shirt designs, using liquid white glue scans layered on top of a digital illustration.
Collage that served as one of multiple t-shirt designs
Illustration that served as one of multiple t-shirt designs
Illustration that served as one of multiple t-shirt designs